Obeetee’s Social Fabric is an auction to aid artisans

Obeetee, one of the leading hand-woven carpets brand in India has taken up the responsibility of providing  essential food supplies, protective masks and gloves for the well-being of all their 25,000 weavers till date, whose earnings were compromised since the time the pandemic hit the country. The brand focuses on creating a symbiotic relationship with nature, human craftsmanship and life. In the words of Rudra Chatterjee, Chairman, Obeetee, “We want our weavers to enjoy making a carpet. We believe that art, technology and social accountability can fix problems that exist in villages in India.”

Keeping this ideology in mind, Obeetee has come up with an auction to raise funds to provide essentials and a continuity to craft for their weavers and craftsmen. Keeping their sustainability approach in mind the auction was launched on June 05, 2020.  The bidding started on 16th June and will end on 21st June. The results will be intimated by 22nd June. The auction proceeds will be utilised for food distribution, hospitalisation for any Covid-19 cases and sanitization.

Visit:  www.obeetee.org to view the selection of rugs on auction