V&B Lifestyle India has opened a new store at The Collection, UB City in Bangalore. Sprawled over an area of 1,077 sq- ft, the showroom offers exquisite collections in porcelain — tea service, stemware, cutlery, bake and serve crockery, kids porcelain as well as accessories and gifting solutions such as vases, candle stands etc. The store has been designed by the Villeroy & Boch marketing communications and store design team which is headquartered in Mettlach, Germany. The store has a contemporary look that encompasses the brand’s traditional collections as well as the new modern range. The display also has a story to tell. For example: the 2014 additions in the tea service range of NewWave Cities of the World include the famous symbols of metropolises Amsterdam, Cape Town, Moscow and Shanghai. This is the brand’s second store in the country and they plan to open showrooms
in Kolkata and Hyderabad in the next few months. By 2017, it is expected to have 16 stores across India.