RAK Ceramics has opened its Orientation Centre in Gurugram in order to target the Delhi-NCR market. Spread over 6,000 sq ft, across two floors, the store will be covering the markets of Gurugram, Manesar, New Delhi and Noida.
The company has informed that the strategy was to have a production facility in the North and are also enhancing their footprint by opening company-owned orientation centres, exclusive, privilege and select dealer outlets and seeping further into multi-brand outlets across India. Besides, RAK Ceramics also plans to invest Rs 40 crore in the modernisation of their plant at Samalkot, Andhra Pradesh. At present, RAK Ceramics is available through a close-knit network of 14 exclusive company showrooms and over 800 dealers across India.