Obeetee: Proud to be Indian series

Obeetee has launched the second edition of its Proud to be Indian series in collaboration with design maison Abraham & Thakore. The initiative is aimed at bringing the loom into a modern context. The new handcrafted collection of rugs employs traditional techniques and a bold, contemporary colour palette. They include Indian elements such as the borders of Kanchipuram sarees, block prints from Rajasthan and bandhani from Kutch, alongside vintage motifs like old handwritten letters and faded ink. The designs are also influenced by the geometry of double Ikat telia rumals and the art of calligraphy.

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