Greenlam Industries Ltd recently opened doors to its first experience centre at Park Steer in Kolkata. Spread across 2,400 square feet, the centre gives consumers a glimpse of the variety of products on offer, including Greenlam Laminates, NewMika, Decowood Veneers, Mikasa Real Wood Floors, Mikasa Doors and Frames, Greenlam Clads and Greenlam Sturdo. The diverse product range showcased also includes innovative products such as AFX (Anti-fingerprint laminates) and VRB laminates, Herringbone floors and veneers. These state-of-the-art designs are meant to give Greenlam’s consumers flexibility while designing their spaces and to enhance their creativity in interiors. The experience centre exhibits specialty products for segments such as education and healthcare as well.
It also showcases an Augmented Reality concept with which one can scan a picture from the Greenlam product catalogu and can see various product features and applications as well as try multiple decor options for their interiors. Saurabh Mittal, Managing Director and CEO, Greenlam Industries Ltd. says, “Kolkata has always been special to us and we are thrilled to launch our first-ever experience centre in this city. At Greenlam, we strongly believe that it is imperative to make the entire design selection easier for our customers. With all our brands displayed under one roof, our customers will be able to experience the variety and designs that these brands have to offer. An experience centre at this scale will definitely make our customers’ process of selection and purchase effortless.”