Foodhall partners with lifestyle brand Ellementry
Foodhall, the gourmet superstore with presence in New Delhi, Mumbai and Bengaluru has announced its strategic partnership with Ellementry, India’s leading sustainably-forward and multi-functional serveware and home decor brand. Ellementry’s handcrafted products epitomising simple luxury through exquisite designs are currently available in Foodhall’s flagship store on Linking Road, Mumbai.
As part of the new association, Ellementry will have a significant presence on the second floor of Foodhall at linking Road alongside Foodhall Cookery Studio and Sorrentina – Honestly Italian, an all-day dining restaurant. The dedicated Ellementry store within Foodhall is a testament to the rising popularity of the young brand with a glorious background. The one-of-a-kind shop-in-shop (SIS) experience comes as a definite treat to Ellementry customers.
This association marks the beginning of a symbiotic partnership between two Indian brands albeit with a modern twist. Foodhall identified the significant shift in the dining trends as consumers adjusted to eating at home instead of eating out and aims to offer them inspiration while staying in via a range of sustainable, modern and elevated homeware products by Ellementry.
The dedicated Ellementry store within Foodhall will be showcasing products based on the brand’s six standout pillars — handmade, fusion, food safety, sustainability, cultural revival, and form and function. The products include kitchenware, tableware and serveware, hand-crafted using sustainable materials like ceramics, terracotta, wood, glass, bamboo, eco-mix of papier mache, and many more.
Compiled by: BI Staff
Photographs: Courtesy Ellementry