Farah Khan creates lifestyle brand on digital platform

Jewellery designer Farah Khan has ventured into the lifestyle sector with the launch of Farah Khan World, a digital destination that gives you a glimpse into her life and lets you share in her process of inspiration. Each luxury lifestyle product is created in-house. The lifestyle range focuses on bridal and festive gifting and comprises bone china, cutlery, scarves, bespoke stationery and more. The brand monogram Aayat, symbolizes the four pillars of the brand’s design inspiration: nature, architecture, love and ethics.
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