Fabindia has opened their first ever home and lifestyle concept store at Khan Market, New Delhi. Spread over 1,900 sq ft, this new space is created with a vision to offer a holistic lifestyle experience. The store has various settings like living, dining, kitchen, entertainment, bath, lounge, home office and children’s spaces for the convenience of the customer, as they can imagine their selected products in these set-ups. The brand is also offering Interior Design Solutions (IDS) service — an expert’s help on-ground to ensure the customer walks away having made the most informed purchases.
With a 61-year legacy, 312 stores spread across India and 14 international stores, Fabindia is India’s retail platform for a wide range of products produced by artisans living largely in rural areas. With an endeavour to blend indigenous craft techniques with contemporary designs, the vision with this new store, too, is to offer affordable and aesthetically handcrafted products made of natural materials and fibres.
Compiled by: BI Staff
Photographs: Courtesy Fabindia