Fabindia recently launched their third experience centre in New Delhi. Spread across two floors, the 11,397-square-foot store at Lajpat Nagar provides an experiential and interactive shopping experience where customers can touch-and-feel the products. The store also houses a FabCafe and an interior design studio. FabCafe is an Indian-inspired bistro with a nutritious and contemporary menu that highlights lndia’s diverse regional cuisines with dishes made with seasonal ingredients.
The interior design studio provides a range of services such as consultation on layouts, mapping spaces, product customization and colour scheme coordination. “Our experience centre format offers something for the entire family under one roof. With these centres, the aim is to provide a highly engaging experience that builds a lasting relationship with our customers,” says Viney Singh, Managing Director, Fabindia.