Dr. Fixit, from the house of Pidilite, has added another vertical, this time for its Kochi consumers. The 6,000-square-foot Dr. Fixit Knowledge Centre, located at Aluva in Kochi, was inaugurated by Nelson Brady, Chairman, National Roofing Contractors Association (NRCA), USA. Spread across three levels, the experience centre is designed in a manner that helps professionals understand the various approaches to waterproofing. Here, the ground level has several life-size set-ups of mock swimming pools, bathrooms, sloping roofs, and terrace insulation. The upper level has a training centre for seminars, while the basement allows professionals to get hands-on experience of Dr. Fixit applications. The outlet also helps the consumer locate the nearest distributor to purchase the products of their choice.