Godrej Appliances has forayed into the premium home appliances segment under a new brand, NXW (Next World). NXW follows a human centric philosophy that looks to bring people together in the real world using technology. The first product launched under the brand is the Next Generation Refrigerator having the JTRT (Just the Right Temperature) technology. With this technology, users can customize their refrigerator the way they want by storing food in three flexible temperature zones — Chiller
(-1°C to 3°C), Fridge (1°C to 5°C) and Pantry (4 °C to 8°C). Next
in line is a range of washing machines, microwave ovens
and air conditioners.